Craig Schweighoffer founded Biophysics Australia in 2015, with a vision to develop and market leading brands that enrich people’s lives.
Within the first year their Skin Physics® brand claimed three of the best selling products in Priceline. With SUPERLIFT® Neck Lifting & Firming Cream is the #1 best-selling neck cream and the innovative Dragon’s Blood range the #1 best-selling day and night cream, with over 500,000 units sold to date.
Continuously delivering impressive results, Skin Physics® now boasts one of Australia’s largest skincare databases, and a claims notable list of industry awards for their cosmeceutical skincare.
In May 2017, Biophysics branched into the UK, and within 6 months took out 3 awards in the prestigious Pure Beauty Awards including a bronze in the category of Best New International Breakthrough Brand for Skin Physics® and a gold in the category Best New Anti-Ageing Product for SUPERLIFT® Neck Lifting & Firming Cream. In May 2018 they went on to win a gold in the category of Best New Face Mask in the Global Pure Beauty Awards in Dubai for their Ultra Radiance Diamond Mask.
Biophysics acquired Rapid Loss meal replacement brand in May 2018 with the goal of bringing more Australian owned destination beauty, health and wellness brands to Australian and New Zealand grocery and pharmacy stores.
Rapid loss was established in 2008 and was one of the first Australian brands to bring meal replacements to the Australian consumer. Renowned for bringing about amazing transformations through their Rapid Loss program, Rapid Loss shakes have become a household name in meal replacements.